Foeng, Ingelia Levina and Purnama, James (2010) The Analysis of the Impacts of Indonesian Customers Readiness on Online Ticketing System in Indonesian Airlines, Case Study: Mandala Airlines. Bachelor thesis, Swiss German University.

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Abstract

This research is about the customers’ acceptance on online reservation system of Indonesian Airlines, case study: Mandala Airlines. The purpose of this research is to determine whether Indonesian people have been accepted the online reservation system very well or not. This research is a descriptive-inductive research where the data is collected using questionnaire to Mandala Airlines’ customers and interview to Mandala Airlines management team. The literature review defines about the theory of e-marketing and online ticketing system. The main result of this research is that the online reservation system of Mandala Airlines is widely accepted by Indonesian customers. There are several factors that supported the tendency of customers to use the online reservation system, which include price and special promotion from the airlines.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	E-Ticketing; E-Marketing; Airlines; Online-Reservation; Mandala
Subjects:	H Social Sciences > HE Transportation and Communications > HE9761 Air transportation. Airlines T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	21 Jan 2021 14:59
Last Modified:	21 Jan 2021 14:59
URI:	http://repository.sgu.ac.id/id/eprint/1021

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