Elika, Davin and Tobing, Rudy (2011) Marketing Strategy of Local Made Electrocardiogram: Case Study of Swiss German University in Developing a Prototype of Electrocardiogram. Bachelor thesis, Swiss German University.

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Abstract

Cardiovascular disease, is one of the major factor cause of death in Indonesia. Although it is not a communicable disease, yet the number of people suffered cardiovascular disease in Indonesia keeps on increasing. Fortunately, we could check our heart condition , and preventive actions could be made before it is too late. Electrocardiogram , is the medical device that can be used to measures and records the electrical activity of the heart in exquisite detail. Interpretation of these details allows diagnosis of a wide range of heart conditions. Currently, Indonesia electrocardiogram market is depends 100% on imports product. Swiss German University plans to develop a local Electrocardiogram in the future. This thesis attemps to study Indonesia‟s Electrocardiogram market, trends in the market, and factors that can become an advantage for future local Electrocardiogram made by SGU. Author will also try to suggest a marketing strategy after analyzing the data. The research method in this thesis is exploratory study, both qualitative and quantitative method also will be applied in this thesis. It is possible for SGU future local made Electrocardiogram to enter the market, but they need to put extra attention on 4P‟s factor that have been analyzed in this thesis.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cardiovascular Disease; Electrocardiogram; Marketing Strategy; Market Feasibility; Management
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing R Medicine > RC Internal medicine > RC683.5 Electrocardiography
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	15 Mar 2021 14:39
Last Modified:	15 Mar 2021 14:39
URI:	http://repository.sgu.ac.id/id/eprint/1097

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