Oenica, Erica and Sinaga, Junaidi (2012) Analysis of Consumer Behavior of Online Group Buying as One of The Online Shopping Method Towards Swiss German University and Universitas Multimedia Nusantara Students. Bachelor thesis, Swiss German University.

Preview	Text Erica Oenica 1-3108-010 TOC.pdf Download (180kB) | Preview
	Text Erica Oenica 1-3108-010 1.pdf Restricted to Registered users only Download (185kB)
	Text Erica Oenica 1-3108-010 2.pdf Restricted to Registered users only Download (395kB)
	Text Erica Oenica 1-3108-010 3.pdf Restricted to Registered users only Download (306kB)
	Text Erica Oenica 1-3108-010 4.pdf Restricted to Registered users only Download (427kB)
	Text Erica Oenica 1-3108-010 5.pdf Restricted to Registered users only Download (129kB)
Preview	Text Erica Oenica 1-3108-010 Ref.pdf Download (127kB) | Preview

Abstract

The purpose of this research is to identify and measure the factors that influence online consumers’ group buying intention, also to decide what factor has the most influence to it. The data collection involved the distribution of 300 questionnaires to university students in Swiss German University and Universitas Multimedia Nusantara. During the data collection, only 107 data can be processed using the SPSS Version 16 for the statistical analysis. The result shows that from the 6 factors/variables that are being tested, there are 3 factors which have significant relationship towards the group buying intention, which are trust, reciprocity and conformism.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Group Buying; Online Shopping Method; Group Buying Behavior; Demand Externalities; Price Consciousness
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5548 Electronic commerce
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	17 Mar 2021 06:07
Last Modified:	17 Mar 2021 06:07
URI:	http://repository.sgu.ac.id/id/eprint/1158

Actions (login required)

View Item