Firdausy, Annisa Prameswari and Purnama, James and Zuardi, Gunawan (2012) Analysis of Personalization Model to Improve The Competitive Advantage on Online Tour and Travel Service. Bachelor thesis, Swiss German University.

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Abstract

Over the years, tourism has growth continually and is one of the fastest growing economic sectors in the world. Today, the business of tourism industry equals or even exceeds the oil exports, food products, and the textile industry. Even in Indonesia, tourism has been in the top five of state income for the last four years. It represents a large portion of foreign exchange revenue for a developing country. However, problems such as socialization, promotion, and particularly transportation are the main problems that need to be overcome. The purpose of the research is to construct and analyze a personalization model that will give the consumers flexibility in choosing the package. The research would concern on the analysis and give solution of how to overcome these problems.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Personalization Website; Web Personalization Model; Personalization Model Tourism
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G154 Travel agents T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105 Web Sites-Design > TK5105.888 Web personalization
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	24 Mar 2021 03:34
Last Modified:	24 Mar 2021 03:34
URI:	http://repository.sgu.ac.id/id/eprint/1176

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