Brasali, Aninditha Hariantoputri and Munawaroh, Munawaroh (2016) The Level of Awareness of Angklung and Service Delivery of Employees to Business Performance of Saung Angklung Udjo. Bachelor thesis, Swiss German University.

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Abstract

Angklung is the world cultural heritage originated from Indonesia, which have been recognize by UNESCO on 18 November 2010. Therefore through this research, will tell people about the development of angklung, which expected to enrich reader’s knowledge. In addition, this research tries to measure the Brand Awareness and Service Delivery of employees towards Business Performance of Saung Angklung Udjo as an attraction that preserve angklung. 208 questionnaires were distributed and using “Total Visitors” data from Saung Angklung Udjo, data analysis continued by using AMOS software. The result shows that Service Delivery has the biggest influence towards Business Performance, while Brand Awareness has negative influence. Also this research, find out that, there are relationship between Brand Awareness and Service Delivery, which means these variables affect each other’s.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Brand Awareness; Service Delivery; Business Performance,; Tourism.
Subjects:	M Music and Books on Music > ML Literature of music > ML1048 Angklung T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 08:04
Last Modified:	16 Jul 2020 13:21
URI:	http://repository.sgu.ac.id/id/eprint/1189

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