Christian, Christian and Prawira, Oqke (2016) Analysis on The Significance of Food Presentation Impact Towards Customer Satisfaction: A Case Study of Hard Rock CAFÉ Jakarta. Bachelor thesis, Swiss German University.

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Abstract

The rapid growth of the restaurant industry was resulted in the increase of presentation complexity of a restaurant’s main product, which is food. This phenomenon builds the awareness and eventually sets another level of standard regarding good and bad food products which makes it is harder for the restaurant to reach or even exceed its customer satisfaction level. This research will look further into the relationship between food presentation and customer satisfaction to analyze and understand whether food presentation gives a significant impact to customer satisfaction or not. Using SPSS software and simple linear regression method, 102 data collected is processed through validity and reliability test, classical assumption test and hypothesis testing. The results show that food presentation is influencing customer satisfaction by 66.2%, however there are three most influential indicators recommended for Hard Rock Café to be focused on which are Texture, Shape, and Layout.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Food Presentation; Customer Satisfaction.
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 13:52
Last Modified:	14 Jul 2020 13:52
URI:	http://repository.sgu.ac.id/id/eprint/1192

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