Yohana, Elva and Soeprapto, Vishnuvardhana S. (2016) An Exploration of Food Tourism: The Case of Bali, Indonesia. Bachelor thesis, Swiss German University.

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Abstract

The aim of this research is to explore the various factors influencing tourist in a gastro-destination, with Bali as its focus. Secondary literature on the concepts of food tourism was reviewed to provide an in-depth understanding of the subject, and to form as a framework for this research. A primary research was conducted through online questionnaire, targeting 100 domestic tourists. The data collected were then analyzed through cross-tabulation and graphs. These findings are then compared with the literature review to provide conclusions and recommendations. This research concludes that food is indeed a very important part of tourism. It has the potential to be the main travel motivation, and when combined with the unique cultural heritage of a destination, it can create a niche of the destination. Although the main product focus will be the destination’s culinary industry, the complex nature of tourist consumer behaviour means that other components of the trip will also affect tourists’ consumption. Through this research, it was identified that the domestic tourists are highly interested in participating in food activities featuring local cuisine. They also consider dining experience to be highly important, especially on hygiene and cleanliness. However, areas such as transportation, cleanliness, security, and value of money still need to be improved, in order to be the perfect gastro-destination.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Food Tourism; Dining Experience; Destination.
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 13:54
Last Modified:	14 Jul 2020 13:54
URI:	http://repository.sgu.ac.id/id/eprint/1194

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