Trisita, Evelyn and Soeprapto, Vishnuvardhana S. (2016) The SERVQUAL Influence on Customer Buying Decision at Cimory Riverside Restaurant. Bachelor thesis, Swiss German University.

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Abstract

Nowadays restaurant business is growing very fast. People must be smart to choose good restaurant to eat, not only from the quality of food, but quality of service also determine customer to decide their buying decision. In this research want to see how big is the service quality influence on customer buying decision process in Cimory Riverside Restaurant. Also based on the previous study in the suburban in Cape Town, this research is make to see, is the Tangible dimension the most influenced the SERVQUAL itself. This research will be use quantitative method of research by using SPSS to measure all the numbers from the questionnaire which using Likert scale to measure the answers from Cimory Riverside customers.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Service Quality; SERVQUAL; Customer Buying Decision.
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 13:53
Last Modified:	14 Jul 2020 13:53
URI:	http://repository.sgu.ac.id/id/eprint/1195

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