Ivitha, Fabiola and Munawaroh, Munawaroh (2016) Analyzing The Motivations and Preferences of Generation X to Dine Out. Bachelor thesis, Swiss German University.

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Abstract

This research aims to understand the motivations or the various factors (preferences) of people from age 36 to 51 by 2016 (Generation X) that influence their decision to dine out. First of all, the research reviewed past literature about consumer motivation with a focus on consumption opportunities and influences in order to establish a framework for the primary research. Secondly, the primary research conducted st th through Surveys from April 1 2015 until April 10 2015. The responds collected were 106 survey respondents from the Generation X. The raw data have been collected and calculated with Standard Deviation and Mean by Microsoft Excel, and compared with the literature which written in the Chapter 2. In the last chapter, the result concludes the motivating factors and preferences of Generation X for choosing to dine out in Jakarta, Indonesia. This research also includes some recommendation for future researchers.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer Behavior; Dine Out; Generation X; Motivation; Preference; Restaurant
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 13:56
Last Modified:	14 Jul 2020 13:56
URI:	http://repository.sgu.ac.id/id/eprint/1196

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