Thenni, Elisa and Saroso, Pudyotomo A. and Simatupang, Parhimpunan (2013) The Analysis of Important Elements in Creating Great Atmosphere in 5 Star Hotels. Bachelor thesis, Swiss German University.
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Abstract
The purpose of this research is to determine the most important atmospheric elements from guests’ perspective that will stimulate a great atmosphere in 5 star hotels as an ingenious way to attract and satisfy guests. The methodology that being used in this research is quantitative approach through 97 questionnaires distribution and analyze those data with mean descriptive and chi-squared analysis. The research finds in sequence from the most important to less important atmospheric element: fresh smell, relaxation scent, big lobby size, soft volume, soft furniture, calm colour, cold temperature, smooth furniture, light brightness, low pitch tone, and furniture in geometric shape. The research also finds that female highly value calm colour and relaxation scent more than their male counterpart.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Hotel Atmosphere; Atmospheric Dimension and Element; Hotel Ambience; Gender on Preference |
| Subjects: | T Technology > TX Home economics > TX911 Hotel management |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 13 Apr 2021 15:06 |
| Last Modified: | 13 Apr 2021 15:06 |
| URI: | http://repository.sgu.ac.id/id/eprint/1230 |
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