Fikri, Sophian and Saroso, Pudyotomo A. and Soeprapto, Vishnuvardhana S. (2013) Cinematographic Tourism as Modern Tool in Tourism Marketing with Case Study: „Eat Pray Love‟ Movie. Bachelor thesis, Swiss German University.

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Abstract

Cinematographic tourism or also called as film-induced tourism is the phenomena in tourism industry which occurs when the tourists go to one particular destination because they saw it from certain movie. This study tries to analyze the application of the cinematographic tourism in Indonesia due to the popularity of „Eat Pray Love‟ (2010) movie, which is filmed in Ubud, Bali. A conceptual framework, which is the relationship between the motivation and destination image from cinematographic tourism theory and the tourists decision making and marketing mix from the tourism marketing theory, is introduced. Thus, the implication of the theoretical understandings is translated into Structural Equation Modeling (SEM) model. The SEM analysis reveals that there is no significant influence from motivation based on cinematographic theory to tourists decision making and marketing mix; there is significant influence from destination image based on cinematographic theory to tourist decision making and marketing mix; there is a relationship between motivation and destination image based on cinematographic theory; and the selected marketing mix influence tourist decision making significantly.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cinematographic Tourism; Tourism Marketing; Destination Image; Motivation; Tourist Decision Making
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	13 Apr 2021 15:44
Last Modified:	13 Apr 2021 15:44
URI:	http://repository.sgu.ac.id/id/eprint/1234

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