Tjandra, Chris and Lim, Charles and Soetomo, Moh. A. Amin (2013) Analysis of Promotion Strategies Model to Improve The Use of Retail Cloud Storage Service in Swiss German University. Bachelor thesis, Swiss German University.

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Abstract

New era of computing has come, as more and more people use their Mobile devices, usage of cloud service for personal storage will become inevitable. PT. XL Axiata Tbk. is the one of first cloud service providers that provides retail cloud service, i.e. Xcloud 2GB for free. The company has been putting several strategies to promote Xcloud Free 2GB service to attract its customers. The survey research conducted on the students studying in Swiss German University shown to be low. The purpose of this research is to understand perception or knowledge from consumers, and find the best strategies in promotion Xcloud Free 2GB to increase the usage of Xcloud service. Several promotional strategies have been recommended to improve the Xcloud service awareness and to attract XL consumers to use more Xcloud Free 2GB service.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cloud Computing; Infrastructure as a Service; Promotion; Cloud retail; Service provider
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5428 Retail trade
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	13 Apr 2021 15:48
Last Modified:	13 Apr 2021 15:48
URI:	http://repository.sgu.ac.id/id/eprint/1235

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