Tanuihusada, Marlon Ives and Sarwanawadya, Paulus GL and Tertiana, Invanos (2016) Business Process Improvement for Distribution With MIPI Methodology (Case Study PT. Indotirta Jaya Abadi & Group). Bachelor thesis, Swiss German University.

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Abstract

Bottled drinking water manufacturing industry is an industry that manufactures product that is considered a commodity. Thus it is expected to have an ever-growing market. The competitive scene in the market requires the manufacturers to broaden their market coverage in distribution scheme. In distribution management, market coverage should be improved together with the market penetration along with the branding of the product. Those underlying requirement of the industry lead to this thesis project which is trying to propose a solution for PT. Indotirta Jaya Abadi along with its group companies which contains the improvement in distribution channel and coverage development along with the process flow development for the designed distribution channel through MIPI (Model-Based and Integrated Process Improvement) methodology. This thesis project emphasizes the distribution process in a bigger picture as in the channel infrastructure, and distribution coverage rather than the process flow which is closely related to the administrative section of the business without abandoning the process flow itself.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Drinking Water Industry; Commodity; Distribution Channel; Distribution Management; Market Coverage; Market Penetration; Process Flow; MIPI.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9720 Manufacturing industries T Technology > T Technology (General) > T55.4 Industrial engineering. Management engineering
Divisions:	Faculty of Engineering and Information Technology > Department of Industrial Engineering
Depositing User:	Atroridho Rizky
Date Deposited:	10 Aug 2020 14:28
Last Modified:	10 Aug 2020 14:28
URI:	http://repository.sgu.ac.id/id/eprint/1313

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