Zuharo, Armahedi Mazhar and Abadi, Fiter (2016) Analysis of Cost Leadership, Differentation and Focus to Business Corporation Strategy in Study Case of JNE. Bachelor thesis, Swiss German University.

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Abstract

This research has purpose to identify and analyzing about factors, such as cost leadership, differentiation and focus that affect business competition among rivalry existing competitors (conventional) in an industry, in terms of logistic industry, which is JNE Tangerang. This research is using descriptive study by using quantitative approach. Primary data gathered and collected by distributing questionnaire, and the secondary data is gathered through books, journal, and article in the website. And collected data was analyzed by using SPSS and AMOS as tools. Findings of this research show that all factors such as cost leadership, differentiation and focus affect significantly to both business competition. The differentiation is the most factors that significantly affect business competition among existing competitors (conventional). In other words, cost leadership, differentiation and focus be one of several aspects that should considered in business competition.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Business Competition; Cost Leadership; Differentiation; Focus; And Logistic Industry.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD31 Leadership H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	03 Nov 2020 12:09
Last Modified:	03 Nov 2020 12:09
URI:	http://repository.sgu.ac.id/id/eprint/1327

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