Hidayat, Amir and La Are, Robert (2017) The Impact of Social Media as Promotion Tool Towards Intention to Visit: Case of Batu, Malang, Indonesia. Bachelor thesis, Swiss German University.

Preview	Text Amir Hidayat 11303027 TOC.pdf Download (1MB) | Preview
	Text Amir Hidayat 11303027 1.pdf Restricted to Registered users only Download (212kB)
	Text Amir Hidayat 11303027 2.pdf Restricted to Registered users only Download (291kB)
	Text Amir Hidayat 11303027 3.pdf Restricted to Registered users only Download (1MB)
	Text Amir Hidayat 11303027 4.pdf Restricted to Registered users only Download (346kB)
	Text Amir Hidayat 11303027 5.pdf Restricted to Registered users only Download (494kB)
Preview	Text Amir Hidayat 11303027 Ref.pdf Download (1MB) | Preview

Abstract

"This research aims to investigate the impact of social media as promotion tool toward intention to visit, case of Batu, Malang, Indonesia. Social media is online content created by internet users themselves, and in this research, it is the independent variable, and intention to visit, or intention which means the motivation of a person in the sense of his or her effort to accomplish their cause, it stands as the dependent variable. The method in this research using quantitative research methods. This research is using simple linear regression model. Sampling technique using a purposive sampling. Data collected through the questionnaires is 110 respondents with 15 items of statement. Data processing techniques using validity and reliability analysis, classical assumption test, and hypothesis test. The result shows that social media affect 56.9 %, proven by adjusted R-square. Based on the result of this research, the author suggests Batu, Malang, Indonesia tourism board and other destination promotion board to consider using social media in matter of promotional matter, since it is directly affecting intention to visit. This can be done by creating official social media account to engage with potential customer by being responsive and informative.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Media ; Promotion ; Indonesia ; Intention to Visit ; Batu
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	14 May 2020 08:13
Last Modified:	14 May 2020 08:13
URI:	http://repository.sgu.ac.id/id/eprint/135

Actions (login required)

View Item