Jeo, Catherine Caroline and Merati, Made Widyatantri (2017) The Correlation of Service Quality Towards Destination Loyalty With Tourist Satisfaction as Intervening Variable in Kebun Raya Bogor. Bachelor thesis, Swiss German University.

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Abstract

"In the tourism industry, service quality has long been the benchmark to measure the tourist satisfaction in a destination. High level of satisfaction would increase the probability of destination loyalty; shown by the willingness to revisit and recommend others to visit the destination. The purposes of this research are to determine whether there is any correlation between: (1) service quality and tourist satisfaction, (2) tourist satisfaction and destination loyalty, and (3) service quality and destination loyalty in Kebun Raya Bogor. This study is a causal explanatory research with quantitative approach to gather the data. The sample was taken from the visitors of Kebun Raya Bogor. The questionnaires were distributed to 90 visitors and the data was analyzed using non-parametric test with Chi-squared analysis. The result shows that there is a strong correlation between service quality and tourist satisfaction (70.4%), a moderate correlation between tourist satisfaction and destination loyalty (57.8%), and a moderate correlation between service quality and destination loyalty (55.5%). The result also provides several recommendations for the management in hopes that the service quality can be improved thus increasing the level of tourist satisfaction which leads to destination loyalty.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Service Quality ; Tourist Satisfaction ; Destination Loyalty ; Servqual
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	14 May 2020 08:30
Last Modified:	14 May 2020 08:30
URI:	http://repository.sgu.ac.id/id/eprint/144

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