Prahara, Lalu Gde Agung Risma and Perangin-angin, Loina Lalolo K. (2015) The Effect of Twitter Activity on Arsenal Indonesia Supporter’s Brand Awareness Toward Arsenal Football Club. Bachelor thesis, Swiss German University.

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Abstract

This research aimed to analyze the effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). The measurement of Twitter activity was done by using two dimensions is social media communication by company and social media communication by user. The research hypothesis would be used in this research is the effect of social media communication by company on brand awareness, the effect of social media communication by user on brand awareness and the effect of Twitter activity on brand awareness. The research used simple regression method to test the effects of Twitter activity on brand awareness. The samples were involved in this research was 383 members of Arsenal Indonesia Supporter (AIS). The data collection technique was done by distributing questionnaires to members of Arsenal Indonesia Supporter in Indonesia and abroad. The result of this research showed that there is effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). This research also showed there are effects either of social media communication by company or by user on brand awareness.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Twitter Activity; Brand Awareness; Arsenal Indonesia Supporter
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HF Commerce > HF5823 Branding (Marketing) H Social Sciences > HM Sociology > HM742 Online social networks H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	17 Nov 2020 15:18
Last Modified:	17 Nov 2020 15:18
URI:	http://repository.sgu.ac.id/id/eprint/1476

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