Pranylia, Callista and Hidayat, Nila K. (2017) Formulating A Strategy To Increase The Number Of Water Park Visitors In The JABODETABEK Area (A Case Study Of XYZ Water Park In Bekasi). Bachelor thesis, Swiss German University.

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Abstract

This paper investigates the internal and external factors derived from the visitors' experience to support the results collected from in-depth interviews with the management team of XYZ Water Park. Furthermore, the selection of suitable strategy for XYZ Water Park is determined through the IE Matrix. A Survey through questionnaires was utilized for examining the influence of guest experience towards the number of visitors and descriptive analysis about the agreement level of each indicator in terms of guest experience as the quantitative method. Furthermore, qualitative method was performed to assign a strategy that should be carried out by the water park as a result of executing in-depth interviews with the management team to build SWOT and then followed by scoring on the IFE and EFE Matrix to generate a strategy in the IE Matrix. In fact, the survey result showed that guest experience influences the number of visitors. Hence, guest experience was used to strengthen the findings from the indepth interviews so that this research analyses the SWOT of XYZ Water Park based on customer perceptions about their past experience in the water park along with the management perceptions.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Theme Park Industry; Water Park; Guest Experience; Number of Visitors; IFE Matrix
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	09 May 2020 06:25
Last Modified:	09 May 2020 06:25
URI:	http://repository.sgu.ac.id/id/eprint/152

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