Tamtama, Auzan Eykbal and Anantadjaya, Samuel PD (2015) Analysis of Corporate Strategy and Company Performance: A Case Study on Business Potentials in Cassava Plantation & Production of PT. Bumi Barito Makmur Central Kalimantan. Bachelor thesis, Swiss German University.

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Abstract

Purpose – The purpose of this research is to identify business potentials of cassava in production and plantation and to determine business potentials of cassava in production and plantation a case study of PT. Bumi Barito Makmur, Central Kalimantan. Design/methodology/approach – The study examines the performance of all variable that influence corporate strategy and company performances, such as vision, mission, initiatives and business potentials. Another variable that measure are SWOT analysis. In this research, interview will be used to company owner and director. Then, the data develop a research model from the literature review and used Microsoft Excel as a tool to analyze data. Findings – The finding indicates that mission, vision and initiatives become the highest significant factor that influences corporate strategy. Another finding indicates that business potentials become the most significant indicator that measures company performances. Research limitation/implication – The collected data will only represent company financial projection.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Corporate Strategy; Company Performances; Business Potentials; Initiatives; Vision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2741 Corporate governance H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance.
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	24 Nov 2020 14:02
Last Modified:	24 Nov 2020 14:02
URI:	http://repository.sgu.ac.id/id/eprint/1555

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