Sulaiman, Felicia Marcellina and Hidayat, Nila K. and Pasasa, Linus (2015) Analysis of Value Creation Towards Business Performance: A Case Study of a Local Brand: “The Little Things She Needs”. Bachelor thesis, Swiss German University.

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Abstract

The competition rate in Indonesia fashion industry is rapidly increasing. Companies selling fashion items like shoes and clothes have to create values to be unique for customers. The purpose of this study is to analyze value creation and the indicators involved in a local shoes brand: The Little Things She Needs and its implications towards business performance. It also analyzes SWOT of TLTSN and determines the suitable strategy to be pursued to face the growing market. This is a mixture of quantitative and qualitative research with both primary and secondary data from questionnaire distribution, company internal reports and in-depth interview with the operation and brand manager of TLTSN. Results indicate that value creation of TLTSN influences its business performance highly and among the four indicators proven to be influencing the value creation, service relationship seems to have the strongest influence. Based on the SWOT, IFE and EFE Matrix, TLTSN is already in a good position and is recommended to employ aggressive strategy to maximize the use of opportunities and enhance its business performance further.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Value Creation; Business Performance; Fashion Industry; The Little Things She Needs; Shoes; Price; Location; Product Performance; Service Relationship; SWOT Analysis; IFE Matrix; EFE Matrix; Aggressive Strategy
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	04 Dec 2020 14:45
Last Modified:	04 Dec 2020 14:45
URI:	http://repository.sgu.ac.id/id/eprint/1564

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