Ramadhan, Ghazy Akbar and Sinaga, Junaidi and Pasasa, Linus (2015) Analysis of the Effective Distribution Channel to Minimize the Risk of Piracy in Computer Game Software Business: Case Study of PT Digital Happiness Studio. Bachelor thesis, Swiss German University.

Preview	Text Ghazy Ramadhan 13111050 TOC.pdf Download (284kB) | Preview
	Text Ghazy Ramadhan 13111050 1.pdf Restricted to Registered users only Download (309kB)
	Text Ghazy Ramadhan 13111050 2.pdf Restricted to Registered users only Download (1MB)
	Text Ghazy Ramadhan 13111050 3.pdf Restricted to Registered users only Download (231kB)
	Text Ghazy Ramadhan 13111050 4.pdf Restricted to Registered users only Download (967kB)
	Text Ghazy Ramadhan 13111050 5.pdf Restricted to Registered users only Download (230kB)
Preview	Text Ghazy Ramadhan 13111050 Ref.pdf Download (227kB) | Preview

Abstract

Gaming industry is a developing industry with bright future ahead. In the entertainment sector, gaming industry in one of the biggest industry there is, alongside movie and music industry. The gaming industry is starting to enter the Indonesian market with many new games are develop here in Indonesia by local game developers. However, the risk of piracy in Indonesia is huge because of the difference in price between original and pirated products. Some factors that influence customer to buy video games are the way the games are distributed for example digital or physical distribution, and also the service demand outputs. The purpose of this research is to analyze the effective distribution channel to minimize the risk of piracy in computer game software business. The research is conducted at Digital Happiness Studio, where the primary data is obtained from interview with an employee and also questionnaire is distributed to potential customers. Data analysis is done by two softwares which are SPSS and AMOS, which specified that there is a significant relationship between service output demand with customers’ preference channel and also the risk of piracy itself.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Service Output Demand; Customers’ Preference Channel; Risk of Piracy; SPSS; AMOS.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	04 Dec 2020 14:55
Last Modified:	04 Dec 2020 14:55
URI:	http://repository.sgu.ac.id/id/eprint/1566

Actions (login required)

View Item