Kirana, Amin Satria Wahyu and Perangin-angin, Loina Lalolo K. (2015) Effectiveness of the Pictorial Health Campaign on Cigarette Box Towards PT X Employee's Awareness About the Dangers of Smoking. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this study is to find the effectiveness and awareness about the pictorial health campaign. Researcher want to analyze that the pictorial health campaign is effective to increase awareness about the dangerous of smoking and reduce the number of smoking in Indonesia. The respondent profile is the employee's in PT. X. The data collection is done by distributing valid questionnaire to 300 employee's respondent in PT. X and proceed using IBM SPSS and AMOS for the statistical analysis. The result shows that current Indonesian pictorial health reminder label on cigarette packs do not affect to the intention of smokers to stop smoking even though the majority of the respondents are aware and disturbed by the pictures.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cigarette; Smoking; Cigarette Consumption; Pictorial Health Campaign; Advertising; Visual Communication.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations N Fine Arts > NC Drawing Design Illustration > NC1883.5-6 Tobacco package labels R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	16 Dec 2020 12:12
Last Modified:	16 Dec 2020 12:12
URI:	http://repository.sgu.ac.id/id/eprint/1594

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