Kartika, Hardianti and Perangin-angin, Loina Lalolo K. (2015) Social Media as a Marketing Communication Tool to Raise Awareness of Banten's Batik as a Part of Indonesia's Heritage. Bachelor thesis, Swiss German University.

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Abstract

Nowadays, most people only know that batik comes from Java. Without them knowing, batik is also coming from the area of Banten and has a motif as unique and nice as batik from the other regions. Therefore some producers and distributors of Banten’s batik use social media as a marketing communication tool to raise awareness of Banten’s batik as a part of Indonesia’s heritage. Qualitative research and observational study is the methodology applied in this thesis. Through group discussions and interviews with fours producer and distributor of Banten's batik, the research found that social media can be a marketing communication tool to raise awareness of Banten's batik.. Transcript of focus group discussion and in-depth interview results is used as collecting data and will be analyze by Table of Triangulation. After performing the method in this research, at its end there is a result that proves that social media is very useful as a marketing tool to raise awareness of Banten's batik as a part of Indonesia's heritage. Of all existing types of social media, Facebook and Website more useful as a marketing communication tool to raise awareness of Banten's batik.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Banten’s Batik; Social Media; Marketing Communication Tool.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	16 Dec 2020 12:20
Last Modified:	16 Dec 2020 12:20
URI:	http://repository.sgu.ac.id/id/eprint/1596

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