Putri, Manda Nadira and Reese, Matthias (2015) Analyzing the Effectiveness of Communication Channel on the Subject of Redenomination in Indonesia Towards the Awareness Level of Business People in Serpong Area. Bachelor thesis, Swiss German University.

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Abstract

Indonesian Rupiah currency is appeared to be one of the world’s weakest currencies. In regards to this issue, Government and Bank Indonesia planned to complete the action of redenomination to the Rupiah currency by 2020. Although, the planning has been in operation since 2009, many Indonesians are still not or barely aware of the plan, which will be a problem, because redenomination can only successfully be implemented once the public understands about this plan. To make the public understand, socialization is very essential. One of the ways is by using different kinds of communication channels. The main objective of this research is to analyze the effectiveness and informativeness of communication channels and to find out the awareness level of business people in Serpong Area on the subject of redenomination in Indonesia. The result show that online media creates more awareness than television and radio. Therefore, Bank Indonesia and the Government could give more socialization through online media to help public understands the plan and to anticipate any misunderstanding and protests against the action of redenomination in the future. It is hoped that this research may help Bank Indonesia to carry out the plan of redenomination on time.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Redenomination in Indonesia; Rupiah Currency; Sanering; Awareness.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HF Commerce > HF5717 Business communication
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	17 Dec 2020 16:55
Last Modified:	17 Dec 2020 16:55
URI:	http://repository.sgu.ac.id/id/eprint/1597

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