Maramis, Yehezkiel Christian and Lonan, Julia. F (2015) Analyzing the Crisis Management Strategy of Air Asia Indonesia After the Incident of QZ 8501. Bachelor thesis, Swiss German University.

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Abstract

This study examined the Crisis Management Strategy of Air Asia Indonesia after the incident of QZ 8501. The researcher chooses this study because of the phenomenon of few recent commercial Air plane crashes, the researcher is curious how an aviation company can still survive from the crisis. Aviation Company is very prone to fatal crisis, and researcher is also curious with their crisis management strategy. Is this study, researcher uses qualitative study to examine Air Asia’s strategy from the internal perspective. Researcher uses comparative method of analysis to compare the pre – crisis, crisis, and post crisis phase of Air Asia. From the finding, researcher finds out that Air Asia is well prepared to face any crisis, they can close all opportunities of wrong allegations. Therefore Air Asia can limit the number of wrong information spreading in the public. To conclude the research, Air Asia had done excellent job in terms of managing their crisis.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Crisis Management; Situational Crisis Communication; Customer Relation Management.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce > HF5415.5 Customer relations--Management
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	17 Dec 2020 17:09
Last Modified:	17 Dec 2020 17:09
URI:	http://repository.sgu.ac.id/id/eprint/1601

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