Krisnawati, Nila and Sule, Ernie Tisnawati and Febrian, Erie and Hassan, Meydia (2016) Competitive Strategy and its Impact on Hotel Performance: A Partial Least Square Approach on Hotel Managers in Bali, Indonesia. International Journal of Economics, Commerce and Management, IV (7). pp. 455-465. ISSN 2348-0386

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Abstract

The purpose of this study is to examine the influences of competitive strategy (cost leadership and differentiation) toward business performance from the local chain hotel manager’s perspective in Bali. A Partial Least Square was used in this study to analyze 117 data. The results advise that in conducting its businesses, the competitive strategy impact the performance of chain hotels in Bali. However, a comprehensive interpretation of these implementation will be analytical for the success of a dynamic hotel strategy. This is one of the few research studies, to assess competitive strategy and business performance of local chain hotels in Bali. Further, the results suggest that other indicators of strategies and business performance by comparing between chain and independent hotels could be well developed in the future research.

Item Type:	Article
Uncontrolled Keywords:	Competitive Strategy; Cost Leadershi; Differentiation; Business Performance; Local Chain Hotel
Subjects:	H Social Sciences > HF Commerce > HF5001 Business T Technology > TX Home economics > TX911 Hotel management
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Dr. Nila Hidayat
Date Deposited:	22 Jul 2020 16:06
Last Modified:	22 Jul 2020 16:06
URI:	http://repository.sgu.ac.id/id/eprint/1618

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