Parahita, Kania Selvina and Saroso, Pudyotomo A (2015) The Influence of Heritage Tourism Marketing Programs on Tourist Motivations Toward Future Behavioral Intentions. Case Study: Borobudur Temple. Bachelor thesis, Swiss German University.

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Abstract

The reason to conduct this research is to analyze the influence of heritage tourism marketing programs on tourist motivations toward future behavioral intentions. This research involves 129 local and international tourists who were visiting Borobudur during data collection from 9-10 May 2015. Primary data for this research used quantitative method using Likert scale and data was collected by distributing questionnaire and also supported by interview results. The secondary data was obtained through books, scientific journals, and online articles. The results found that heritage tourism marketing programs influence tourist motivations and tourist motivations influence future behavioral intentions as they are predicted to be. Based on this research, more variety and creativity of marketing programs are needed to attract both potential and repeater tourists.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Heritage Tourism Marketing Programs; Tourist Motivations; Future Behavioral Intentions.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	11 Jan 2021 13:15
Last Modified:	11 Jan 2021 13:15
URI:	http://repository.sgu.ac.id/id/eprint/1665

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