Amelia, Laurencia and Prawira, Oqke (2015) Analyzing the Impacts of Electronic Word of Mouth Marketing in Social Media Towards Customer Decisions, Case Study: Gomawo Korean Restaurant in Pantai Indah Kapuk, North Jakarta. Bachelor thesis, Swiss German University.
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Abstract
E-wom is electronic word of mouth, where people can promote about the product by using media sharing or Internet. This research aimed to analyze the impacts of E-wom and customer buying decisions in restaurant industry. Case study is in Gomawo Korean Restaurant in Pantai indah kapuk, north Jakarta. This research is quantitative research, where the data was collected trough questionnaire from 103 respondents. The respondent is customer of Gomawo Korean restaurant that using Zomato application. This is simple regression. The result is there is impact between E-wom in social media on customer buying decisions, and concern for other as the highest indicator that give influence.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | E-wom; Electronic Word Of Mouth; Customer Decision; Customer Buying Decisions; Social Media. |
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure H Social Sciences > HM Sociology > HM742 Online social networks H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media T Technology > TX Home economics > TX901 Hospitality industry |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Atroridho Rizky |
| Date Deposited: | 04 Nov 2020 02:59 |
| Last Modified: | 04 Nov 2020 02:59 |
| URI: | http://repository.sgu.ac.id/id/eprint/1669 |
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