Larasasri, Andarini and Erwin, Alva and Eng, Kho I (2015) Trust Level Measurement and Analysis of Social Commerce in Indonesia. Bachelor thesis, Swiss German University.

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Abstract

Trust is the most important part to establishing a relationship between sellers and buyers. The purpose of this study is to measure the trust level of Indonesian internet users towards social commerce in Indonesia. There are 4 antecedants in this study, which is Presence of Interaction, Perceived of Easiness and Purchase Intension. This study measuring the trust itself using 3 category, Trust Integrity, Trust Benevolence, and Trust Competence. An online questionnaire is conducted to gather the data from the people who frekuently purchased in Indonesian social commerce. After data was gathered, Structural Equation Modeling (SEM) was conducted. To get the value of latent variable from construct, Confirmatory Factor Analysis (CFA) was used in this study. The result of this study is the consumer trust level of social commerce in Indonesia is 53%. And it quite surprise because most of Indonesian people looks like doubting the social commerce.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Commerce; Trust; Measurement; Analysis; Indonesia
Subjects:	H Social Sciences > HF Commerce > HF5548 Electronic commerce T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Atroridho Rizky
Date Deposited:	20 Jan 2021 14:48
Last Modified:	20 Jan 2021 14:48
URI:	http://repository.sgu.ac.id/id/eprint/1714

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