Kumala, Novini and Lingga, Margaretha (2017) The Relationship Of Corporate Reputation Towards Corporate Financial Performance Moderated By Corporate Social Performance: Analysis Of Pulp And Paper Industry Listed In The Indonesian Stock Exchange (IDX). Bachelor thesis, Swiss German University.

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Abstract

Reputation is a communication tool towards internal employees and external stakeholders by companies. Several studies shows corporate reputation has an effect towards corporate financial performance. However, corporate reputations are hard to quantify and cannot be gained in short period of time. It is gained from company history of activities that could reflect in good reputation or bad reputation over time. Customers' point of view regarding reputation could be viewed from their purchasing behavior that could also affect financial performance of company. Besides, reputation could also be the differentiator among competitors. Annual report and audited financial report of publicly traded pulp & paper companies listed in Indonesian Stock Exchange with time period of 2011-2016 would be used to gathered data. Questionnaire would also be used to gather primary data and then all data would be processed through SPSS Statistics. This research found there is a significant relationship of corporate reputation towards corporate financial performance. Another findings, corporate social performance does not moderated the relationship of ROA, ROE and ROIC, but moderated the relationship of ROA and ROIC. Thus, it is concluded that reputation does have relation with corporate financial performance, but corporate social performance does not moderated the relationship of reputation and financial performance.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Corporate Reputation; Corporate Financial Performance; Corporate Social Performance; CSR; IDX
Subjects:	H Social Sciences > HG Finance > HG4551 Stock exchanges H Social Sciences > HJ Public Finance
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	10 May 2020 08:50
Last Modified:	10 May 2020 08:50
URI:	http://repository.sgu.ac.id/id/eprint/180

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