Natalia, Ellisa and Are, Robert La (2020) The Influence of Instagram Towards Travel Decision Making Proces: A Case Study of Lampung; Indonesia. Bachelor thesis, Swiss German University.

Preview	Text Ellisa Natalia 11603039-TOC.pdf Download (1MB) | Preview
	Text Ellisa Natalia 11603039-1.pdf Restricted to Registered users only Download (972kB)
	Text Ellisa Natalia 11603039-2.pdf Restricted to Registered users only Download (2MB)
	Text Ellisa Natalia 11603039-3.pdf Restricted to Registered users only Download (1MB)
	Text Ellisa Natalia 11603039-4.pdf Restricted to Registered users only Download (2MB)
	Text Ellisa Natalia 11603039-5.pdf Restricted to Registered users only Download (689kB)
Preview	Text Ellisa Natalia 11603039-Ref.pdf Download (957kB) | Preview

Abstract

Social media has affected travellers including when they decide to choose a destination. This research is dedicated to investigate the impact of Instagram as a social media towards decision making process, case of Lampung, Indonesia. Lampung is chosen as the case study as it has shown significant growth of the number of visitation during 2014 and 2018. The method in this research is using quantitative research methods. Online questionnaire has been conducted and completed by 134 respondents to find out whether Instagram impact tourist's decision making process to visit Lampung. The data was analyzed in SPSS system to retrieve the result. The data processing techniques using validity and reliability test, analyzing techniques using classical assumption test and hypothesis test. Therefore, the result of this study indicated that Instagram only affect 17% towards decision-making process.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Media; Instagram; Decision Making Process; Lampung; Indonesia
Subjects:	H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure H Social Sciences > HM Sociology > HM742 Online social networks T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:04
Last Modified:	02 Nov 2020 14:04
URI:	http://repository.sgu.ac.id/id/eprint/1850

Actions (login required)

View Item