Nabila, Nabila and Mbouw, Esa Theodore (2020) Visiting Intention: A Perspective of Destination Attractiveness and Image in Wakatobi, Southeast Sulawesi. Bachelor thesis, Swiss German University.

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Abstract

Tourism industry has evolved rapidly from time to time. In the past four years, a project name “Ten New Bali” made and announced by the president himself, these ten new destinations are expected to boost the country’s tourism attractiveness and increase the tourism activity. Despite the fact that government has put lot of efforts to these destinations, not all destination proved to gain their tourist, especially in Wakatobi, Southeast Sulawesi that experienced the decreasing number of local tourists. The model used in this study incorporated perceived uniqueness of complete image and perceived uniqueness of tourist attraction and activity into destination image and attractiveness, and distribution channel and promotion into destination marketing mix. The findings revealed that promotion act has the biggest influence towards visiting intention. Apparently, perceived uniqueness of complete image was not found to be influencing vesting intention. These findings provided implications for management and government, and also recommendations to increase the tourism activity.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Destination Image; Destination Attractiveness; Perceived Uniqueness; Distribution Channel; Visiting Intention
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:07
Last Modified:	02 Nov 2020 14:07
URI:	http://repository.sgu.ac.id/id/eprint/1873

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