Ramadhan, Muhammad Darryl and Abadi, Fiter (2020) The Impact of Perceived Risks and Benefits on Consumer’s Continuous intention to Use a Mobile App: Fore Coffee Mobile Application. Bachelor thesis, Swiss German University.

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Abstract

The objective of this research is to analyze the impact of perceived risks and perceived benefits on consumer’s continuous intention to use a mobile app. in the context of this study, the independent variables are perceived risks and perceived benefits, with the dependent variable as continuous intention to use. Perceived risks has 4 dimensions; delivery risks, privacy risks, quality risks and time risks. Perceived benefits also has 4 dimensions; shopping convenience, product selections, ease of shopping and shopping enjoyment. Data was collected from 100 respondents that have purchased through fore Coffee mobile app at least twice. The results suggested that perceived risks and perceived benefits simultaneously impact continuous intention, however perceived risks alone does not impact and perceived benefits alone significantly impacts continuous intention. Among the 8 dimensions, only privacy risks does not have any impact on continuous intention while other risks have an impact however not as significant as the dimensions of perceived benefits. This study has some recommendations for fore Coffee in order to improve their consumer’s continuous intention to use their mobile app.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Perceived Risks; Perceived Benefits; Continuous intention; Mobile App; VAM
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5103 Mobile computing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:08
Last Modified:	02 Nov 2020 14:08
URI:	http://repository.sgu.ac.id/id/eprint/1889

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