Ainaningtias, Injani Nadiyah and Munawaroh, Munawaroh (2017) The Impact of Travel Vlog Towards Intention to Visit With Destination Image as Mediating Variable, Case Study: Jabodetabek Area, Indonesian Youtube Audiences. Bachelor thesis, Swiss German University.

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Abstract

"This research examines the impact of travel vlog as a credible and useful media, through perceived credibility and perceived usefulness towards intention to visit of Indonesian YouTube audiences upon video viewing, with destination image of cognitive and affective image mediating the effect. This research is quantitative research and explanatory study. The sample taken was Indonesian YouTube audiences at the age of 17 to 56 years old, domicile in Jabodetabek Area. Questionnaires were distributed to 275 respondents, through simple linear and multiple regression analysis, as well Chi-Square test per dimension the data was analyzed. The result show that travel vlog influence significantly towards destination image (0.441) andthe direct effect (0.325) of travel vlog influence more significantly than the indirect effect (0.292). Also, travel vlog together with destination image influence significantly towards intention to visit (0.617). The result of Chi-square test per dimensions in influencing intention to visit for travel vlog is perceived credibility 33% and perceived usefulness 34%. While for destination image is cognitive image 35% and affective image 38%. Overall, the study generally support travel vlog as a cost-effective digital marketing tools through influencer marketing and AIDA model to motivate the behavioral intention to visit.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Destination Image ; Travel Vlog ; Intention to Visit ; Influencer Marketing
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	14 May 2020 09:21
Last Modified:	20 May 2020 03:40
URI:	http://repository.sgu.ac.id/id/eprint/189

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