Halim, Arvan and Eng, Kho I and Purnama, James (2020) Front-End User Experience(UX) Design and Evaluation of Online Marketplace for Beauty Care Services (KerenAja). Bachelor thesis, Swiss German University.

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Abstract

As the online marketplace and beauty care services is growing rapidly, many customers are booking services and buying products online, as it is more convenient. KerenAja is a platform where customers can book services and buy products that is aimed towards male. But as online marketplace’s structure is kind of confusing, users tends to leave. Therefore, it is important to measure the user experience of the user when using the online marketplace, so the user experience can be improved. So, user experience questionnaire is used to measure the user experience of vendors and customers when using KerenAja. After the business analyst and back-end developer performs user requirement and system analysis, the mockup will be designed and the web application is then developed. Later on, after gathering the data from customers and vendors, the user experience can then be evaluated, and user satisfaction is also measured. The result shows that the user experience of KerenAja’s customer side is above average, while the user experience of KerenAja’s vendor side is below average. And as for the user satisfaction, the majority are satisfied with KerenAja.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	User Experience; UX; User Experience Questionnaire; Front-end; Beauty Care; Online Marketplace
Subjects:	H Social Sciences > HF Commerce > HF5548 Electronic commerce T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:09
Last Modified:	02 Nov 2020 14:09
URI:	http://repository.sgu.ac.id/id/eprint/1924

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