Cecil, Janet and Mbouw, Esa T. (2017) Impact of Digital Marketing Towards Consumers' Decision Making in Choosing a Budget Hotel in Bali. Bachelor thesis, Swiss German University.

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Abstract

"This study is aiming to have more knowledge and study further about the impacts of digital marketing towards tourists’ decision making of budget hotel selection when they travel to Bali. There are two variables that used in this study which is digital marketing as independent variable and consumers’ behavior as dependent variable. The research methods that used in this research is divided into two, which are secondary research through journals and books and primary data by distributing 130 questionnaires towards the research’s sample. Then, the data will be analyzed using SPSS system for Pre-Test (validity and reliability) and Post-Test (normality, heteroscedasticity, and hypothesis). The finding of this research is shown that digital marketing makes 46.5 % impacts towards consumers’ behavior in selecting budget hotel in Bali. The result of this study is expected to be beneficial to the budget hotel company in order to promote more about the hotel towards potential guests.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Bali ; Digital Marketing ; Promotional Tool ; Budget Hotel ; Consumers’ Behavior
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	14 May 2020 13:35
Last Modified:	14 May 2020 13:35
URI:	http://repository.sgu.ac.id/id/eprint/193

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