Hadi, Sayid Ali and Purnama, James and Soetomo, Moh. A. Amin (2014) C2C E-Commerce Trust Level Measurement and Analysis In Indonesia. Bachelor thesis, Swiss German University.
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Abstract
The purpose of this study is to find the level of trust of Indonesian consumers towards C2C E-Commerce system in Indonesia. There are four antecedents of consumer trust that is going to be measured and analyzed to find the Indonesian C2C E-Commerce trust level of Indonesian consumers. This study used the previous study that has been conducted about B2C E-Commerce system in Indonesia and also the similar study that has been conducted in United States of America. Gathering the data using online questionnaire and verify the data by interview some respondents, Structural Equation Modelling, Confirmatory Factor Analysis, and Squared Multiple Correlations were conducted in this study. Results from this study shows that the trust level of Indonesian consumers towards C2C E-Commerce system in Indonesia only 10.7%. Surprisingly, the users of C2C E-Commerce system are high, but the trust level is low, this is because of the third-party recognition and some sellers do not provide a payment method that the buyers want and also there is no function that shows the reputation score of sellers.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | C2C E-Commerce, Trust, Measurement, Analysis, Indonesia |
| Subjects: | H Social Sciences > HF Commerce > HF5548 Electronic commerce T Technology > T Technology (General) > T58.5 Information technology |
| Divisions: | Faculty of Engineering and Information Technology > Department of Information Technology |
| Depositing User: | Faisal Ifzaldi |
| Date Deposited: | 04 May 2021 15:20 |
| Last Modified: | 04 May 2021 15:20 |
| URI: | http://repository.sgu.ac.id/id/eprint/2006 |
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