Sujono, Damario and Saraswati, Triarti and Maulina, Rindawati (2017) Performing Assesment In advertising Agency Using Human Performance Technology. Bachelor thesis, Swiss German University.

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Abstract

PT. Asia Media Prisma (PT.AMP) is a media advertising company that who produces servicebased on advertising business that dedicated to creating, planning and handling advertising and sometimes other forms of promotion and marketing in a promotion for its clients. This means the service will go flexible and changing through time. There are some different that has been changed for the last decade. This thesis tries to analyze the problem regarding the business process of PT. AMP. The research methodology starts with the problem identification. The problem is that the revenue of PT.AMP has been decreased for the last 3 years. Next, the interview, observation and survey were conducted to collect the data. Then the result will be process using excel and SPSS. After that, Human Performance Analysis was choosing as methodology to analyze. In the end the proposed improvement will be present. Finally the conclusions of all the thesis project will be summarize. Human Performance technology is a field study to process improvement. The result, it is found that there are 3 factors that become big issue which are overtime, lack of training and motivation. In conclusion, the decrease in revenue occurred due to performance degradation cause by overtime. to decrease overtime, the employee needs to develop skills. In order to do that, they need to have proper training.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Gap Analysis; Advertising Company; Human Performance Technology
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering. Management engineering
Divisions:	Faculty of Engineering and Information Technology > Department of Industrial Engineering
Depositing User:	Astuti Kusumaningrum
Date Deposited:	09 May 2020 06:27
Last Modified:	09 May 2020 06:27
URI:	http://repository.sgu.ac.id/id/eprint/206

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