Anshela, Muthia and Soeprapto, Vishnuvardhana S. (2014) Promoting Derawan Islands as a Potential Destination for Marine Tourism in East Kalimantan. Bachelor thesis, Swiss German University.
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Abstract
Derawan Islands are located in East Kalimantan. Occupying a large area of Celebes Sea, Derawan Islands consists of 31 islands, of which the most popular to travellers are Sangalaki, Kakaban, Nabucco, Panjang, Maratua and Derawan that offers a lot of marine tourism activity. Derawan Islands offers charming marine tourism attractions such as underwater park.The objectives of this thesis are to find outhow much the government supports the development of tourism in Derawan Islands as tourism destination, to identify the strength and weakness in order to find strategies to promote Derawan Islands and to explore the tourism potential in Derawan Islands. The method is qualitative using interviews and observation as research techniques. Source of data was primary and secondary data. The government promotes it through exhibition and held festival and travel agent promote it to the target customer by offering tour packages. The local promotes it by the way they welcome the guest. In order to create a memorable experience for the tourists so the tourists will share it to others and willing to return.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Promotion, Tourism Destination, Derawan Islands, Marine Tourism |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Faisal Ifzaldi |
| Date Deposited: | 22 Jul 2021 15:49 |
| Last Modified: | 22 Jul 2021 15:49 |
| URI: | http://repository.sgu.ac.id/id/eprint/2097 |
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