Hariyona, Muhammad Dhanni and La Are, Robert (2017) Impact of Destination Image Toward Tourist Satisfaction, Case Study of West Sumatra. Bachelor thesis, Swiss German University.
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Abstract
This research studiesthe impact of destination image toward tourist satisfaction, especially cognitive and affective image of West Sumatra. The research is an explanatory research and qualitative study. The sample is domestic tourist of West Sumatra. Questionnaires were distributed to 100 respondents, through multiple regression analysis the research was analyzed. The result shows that both hypothesis, H1.1 and H2.1areaccepted. So,cognitive and affective destination image dohave significant impact to tourist satisfaction in West Sumatra. 74.2% of tourist satisfactionaffected by cognitive image and affective image.The beta shown there is a higher significance effect of cognitive image (0.901) than affective image (0.105). The results support some of the previous studies, that destination image is significantly influence tourist satisfaction and cognitive image influence satisfaction more than affective image. Moreover, the study suggests that DMO must accentuate the destination image of West Sumatra as it is one of the factors that affect tourist satisfaction.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Destination Image ; Cognitive Image ; Affective Image ; Tourist Satisfaction ; Perception |
| Subjects: | T Technology > TX Home economics > TX901 Hospitality industry |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Adityatama Ratangga |
| Date Deposited: | 15 May 2020 03:11 |
| Last Modified: | 15 May 2020 03:11 |
| URI: | http://repository.sgu.ac.id/id/eprint/211 |
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