Khazana, Muhammad (2017) The Influence of Destination Decision-Making When Choosing Destination Which Affect Satisfaction And Consumer Behaviour of the University Student in Jakarta: a Case of Bali Island. Bachelor thesis, Swiss German University.

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Abstract

"In Indonesia, there are many places for holiday and Indonesia is well known as a cultural and natural attraction which make tourists want to visit Indonesia. Especially, the tourism industry has become one of the largest income for every country in the world. This research aim is to analyze the positive impact between destination decision-making, satisfaction, and consumer behaviour of a university student in Jakarta when choosing Bali as a destination. Furthermore, this research has been performed in the best tourist destination in the world based on TripAdvisor Travelers Choice Awards 2017, Bali island. The data was collected through the questionnaire which distributed to 200 university students in Jakarta which has been visited Bali. Validity and reliability test, classical assumption test, simple linear regression, and T-Test has been required are finished by using SPSS version 22 with. The result of this research found, the destination decision-making does positive effect to consumer behaviour and satisfaction of university student in Jakarta and satisfaction does effect or influence on to consumer behaviour of a university student in Jakarta.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Satisfaction ; Bali ; Decision-Making ; Consumer Behaviour
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	15 May 2020 03:14
Last Modified:	15 May 2020 03:14
URI:	http://repository.sgu.ac.id/id/eprint/212

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