Halim, Prilla Estherina and La Are, Robert (2017) The Impact of Hotel Attributes Towards Consumer Motivation in Choosing Resort Hotels, Case Study: Tourist of Bali. Bachelor thesis, Swiss German University.

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Abstract

"This research aims to investigate whether hotel attributes influences consumer motivation in choosing resort hotels in Bali, Indonesia. Quantitative method is being used for the primary research.100 responses were collected from the target market of this study which are tourists who ever stayed in resort hotels in Bali, both domestic and international tourists. Results from the questionnaires was analysed with simple linear regression method using SPSS. Furthermore, this study has come up with a conclusion that hotel attributes does influences consumer motivation in choosing resort hotels in Bali. Results shows hotel attributes contributes 62.8% in influencing consumer motivation in choosing resort hotels, and another 37.2% was caused by other factors that are not mentioned in this study. The dimensions of the hotels attributes are also tested using cross tabulation test to determine which hotel attributes gave more influence to the consumer motivation. As a result, reputation get the highest influential percentage in influencing consumer motivation with 49.42%. The other dimension of the hotel attributes being discussed are, price, cleanliness and security sequentially based on the influential ranking.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Buying Decision ; Hotel Attributes ; Consumer Motivation ; Resort Hotel
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	15 May 2020 03:58
Last Modified:	15 May 2020 03:58
URI:	http://repository.sgu.ac.id/id/eprint/218

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