Sukardi, Samudra and Munawaroh, Munawaroh (2021) The Influence of Price, Service Quality and Location toward Customer Decision Visiting Mercure Jakarta Pantai Indah Kapuk. Bachelor thesis, Swiss German University.

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Abstract

Hotel industry has become one of the developing and growing sectors in hospitality service sector, especially in Indonesia. Nowadays, hotel industry is competing with each other with their own uniqueness and specialty to create the best hotel that can stand out compare to any other. Apart from have own uniqueness and specialty, hotel need to consider the price, service quality and location of the hotel. This research is aimed to analyze the influence of Price, Service Quality and Location toward the Customer Decision visiting Mercure Jakarta Pantai Indah Kapuk. By applying a quantitative method using SPSS software. 160 respondents who ever visit Mercure Jakarta Pantai Indah Kapuk were obtained. Data processing techniques are done by descriptive analysis, classical assumption test and hypothesis testing. The results shows that Price and Location has an impact toward customer decision and Service Quality has no impact toward customer decision Mercure Jakarta Pantai Indah Kapuk.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Decision, Location, Price, Service Quality
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9980 SERVQUAL (Service quality framework) H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	29 Dec 2021 13:12
Last Modified:	29 Dec 2021 13:12
URI:	http://repository.sgu.ac.id/id/eprint/2240

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