Nursalim, Brenda Ovitho Utami and Melissa, Ezmieralda (2021) The Analysis of @Indonesia.Travel Tiktok Account's Communication Strategies in Promoting the Safety of Traveling In Indonesia during the COVID-19 Pandemic. Bachelor thesis, Swiss German University.

Preview	Text Brenda Ovitho Utami Nursalim 11710001 TOC.pdf Download (1MB) | Preview
	Text Brenda Ovitho Utami Nursalim 11710001 1.pdf Restricted to Registered users only Download (1MB)
	Text Brenda Ovitho Utami Nursalim 11710001 2.pdf Restricted to Registered users only Download (2MB)
	Text Brenda Ovitho Utami Nursalim 11710001 3.pdf Restricted to Registered users only Download (903kB)
	Text Brenda Ovitho Utami Nursalim 11710001 4.pdf Restricted to Registered users only Download (3MB)
	Text Brenda Ovitho Utami Nursalim 11710001 5.pdf Restricted to Registered users only Download (395kB)
Preview	Text Brenda Ovitho Utami Nursalim 11710001 Ref.pdf Download (1MB) | Preview

Abstract

This research aims to examine the impact of promotional message in @indonesia.travel TikTok account to Indonesian young travelers dissonance about traveling during pandemic in Indonesia. This research uses analyisis method of textual analysis through Focus Group Discussion. Promotional messages in this research are proxied by promotional video posted on @indonesia.travel TikTok’s account regarding how traveling in Indonesia during the COVID-19 pandemic. As for the Dissonance about traveling during COVID-19 pandemic is proxied by the desire to travel and people’s perception that traveling during pandemic is dangerous. The result of this research is that the promotional video from @indonesia.travel has positive effect on reducing young travelers dissonance to travel during the COVID-19 pandemic.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	COVID-19 Pandemic, Dissonance, TikTok Promotional Video
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology > GN301-674 Ethnology. Social and cultural anthropology > GN451-477.7 Intellectual life inc Communication H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5717 Business communication H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Faisal Ifzaldi
Date Deposited:	03 Jan 2022 12:32
Last Modified:	03 Jan 2022 12:32
URI:	http://repository.sgu.ac.id/id/eprint/2260

Actions (login required)

View Item