Sardjono, Marcella Angelica and Schumacher, Sharon (2021) #Kristengray Test on Online Expression and Cancel Culture Awareness with Spiral of Silence Theory on Twitter. Bachelor thesis, Swiss German University.
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Abstract
The purpose of the research is to test out how willing are people to talk about cancel culture on twitter. By using the Kristen Grey case and with the help of the spiral of silence theory the researcher wanted to know whether there are factors that affect people's willingness to express their opinion online regarding a certain issue. Quantitative study was done to find awareness of cancel culture and the effects of it. This research paper focuses on testing spiral of silence theory on twitter using cancel culture as the issue talked. The researcher found out that the relationship between independent and dependent variables doesn’t have a strong relationship. Issue importance affects people’s willingness to express themselves online.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Cancel Culture, Kristen Gray, Online Expression Mass Media, Spiral of Silence Theory, Social Media, Twitter |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media |
| Divisions: | Faculty of Business Administration and Communication > Department of Communication and Public Relations |
| Depositing User: | Faisal Ifzaldi |
| Date Deposited: | 03 Jan 2022 15:05 |
| Last Modified: | 03 Jan 2022 15:05 |
| URI: | http://repository.sgu.ac.id/id/eprint/2266 |
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