Nurshabrina, Alya and Krisnawati, Nila (2021) The Impact of Social Media Competence and Psychological Foundation to Firm Performance – Mediating Role of Online Social Capital and Managerial Cognitive Capabilities: A Dynamic Managerial Capabilities Study in Media Industry. Masters thesis, Swiss German University.

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Abstract

Social media marketing nowadays have become an important weapon for companies to be more competitive. However, too much exposure towards social media may also lead to its negative effects to the worker’s mental health. Yet, on the contrary, modern/contemporary practices of marketing can’t escape the benefits of social media marketing, especially the growth, exposure and the audience reach that it could bring to the firm. Therefore, this research is intended to explore these ideas and also find the connection, between managing the staff’s psychological foundation and the staff’s social media competence, and use the mediating role of online social capital and managerial cognitive abilities. Using surveys towards social media workers/staffs, this research applies the theory of Dynamic Managerial Capabilities and emphasize the importance of psychological foundation as a variable that leads to firm performance. In the end or conclusion of the research, the findings or survey results shows that all variables are positively connected.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Dynamic Managerial Capabilities, Firm Performance, Managerial Cognition, Mental Health, Online Social Capital, Psychological Foundation, Social Media Worker
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HM Sociology > HM1001 Social psychology H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	11 Jan 2022 16:40
Last Modified:	11 Jan 2022 16:40
URI:	http://repository.sgu.ac.id/id/eprint/2308

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