Social Identity Construction and Negotiation among Hijab-wearing Indonesian University Students

Simorangkir, Deborah Nauli and Pamungkas, Sigit (2022) Social Identity Construction and Negotiation among Hijab-wearing Indonesian University Students. Journal of Communication and Religion / EBSCO Host, 41 (3). pp. 14-31.

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Abstract

Today, increasingly more Indonesian young women wear the hijab. This trend continues in Indonesia with the booming of pop culture -- including fashion, film, and music -- featuring Islamic themes. This article analyzes how the hijab shapes identity. In-depth interviews with 10 hijab-wearing university students were conducted, and results were analyzed using the perspectives of Social Identity and Identity Negotiation theories. The hijab is an important cultural symbol of social identity. The social categorization is evident in the respondents' perception of non-hijab-wearing Muslim women; and their social identification is reinforced by the media's portrayal of women in hijab. Fashion also plays a crucial part in identity negotiation.

Item Type: Article
Uncontrolled Keywords: Hijab, Indonesia, Social Identity, Identity Negotiation.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations
H Social Sciences > HQ The family. Marriage. Woman > HQ1075 Gender
Divisions: Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User: Faisal Ifzaldi
Date Deposited: 26 Aug 2022 03:59
Last Modified: 11 Jul 2023 05:56
URI: http://repository.sgu.ac.id/id/eprint/2375

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