Siahaan, Antonius TP. Analysis of the Effect of Innovation Strategies on Product Innovation Performance and Organizational Learning in SMEs in South Tangerang City. International Journal of Innovation, Creativity and Change. ISSN 2201-1323

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Abstract

The objective of this paper is to analyze the impact of innovation strategy on organizational learning and product innovation performance in food and beverage SMEs in Indonesia. Similar investigations of the impact of innovation strategy on organizational learning and product innovation performance have been done in manufacture industry abroad. The prior research carried out has not been able to be generalized, and has been able to determine whether it can be applied in other industries and other countries. Some adaptation of indicators, both number and data construct, is needed. A structural equation modeling analysis was conducted on the survey data collected from medium-scale food and beverage SMEs in South Tangerang, Indonesia. The results reveal that innovation strategy is positively related to product innovation performance and organizational learning in SMEs in South Tangerang. Key words: Innovation; Innovation Strategy, Product, New Product Development, Product Innovation; Product Performance, Organizational Learning.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Antonius Siahaan
Date Deposited:	09 Apr 2023 02:09
Last Modified:	09 Apr 2023 02:09
URI:	http://repository.sgu.ac.id/id/eprint/2484

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