Siahaan, Antonius TP. Underlying Factors of The Y oung Men’s Intention to Take Diet and Physical Exercise: An Exploratory Study in Jakarta. International Journal of Innovation, Creativity and Change. ISSN 2201-1323
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Abstract
It is the truth that most men are the breadwinner in nearly all family systems across the world. Breadwinner husband becomes an essential factor in marriage. However, the fact is men’s health outcomes continue to be substantially worse than women’s. Overweight and obesity constitute a major risk factor for most major Non-Communicable Diseases (cardiovascular diseases, diabetes, and cancer). Considering an early onset of obesity is potentially facing the high cumulative incidence of several diseases, also preventing the initial stage is much better, it would be very best to call out all the healthy stakeholders to figure out what factors influencing young men to intent to take food and physical exercise to change the young men's behavioral risk factors (unhealthy diet and lack of physical activity). A qualitative methodology was undertaken in a sample of the male who domiciled inJabodetabek(Jakarta, Bogor, Depok, Tangerang, and Bekasi) Indonesia yet had a job or went to school in Jakarta, who had the Body Mass Index (BMI) overweight, obese, also normal, and aged between 18 years old and 29 years old. This research used quota sampling with in-depth interviews due to the sensitivity of the case. Interviewees were approached in some Jakarta malls using means of purposeful sampling strategy. The total of the respondents was 40 interviewees. Thematic analysis was used to gain insights. The empirical results indicate that the underlying factors of the intention to participate in a diet and physical exercise are composed of seven elements, and they are labeled as health perception, body image, perceived severity, perceived health benefit, self-esteem, social media usefulness, and perceived barrier. This exploratory study contributes a fundamental insight that needs to be studied further in quantitative research regarding the effort to move young men in Jakarta to take diet and physical exercise so that they will be healthier now and in the future. Key words: health marketing, men’s health, obesity, overweight, social marketing
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business |
| Depositing User: | Antonius Siahaan |
| Date Deposited: | 09 Apr 2023 02:09 |
| Last Modified: | 09 Apr 2023 02:09 |
| URI: | http://repository.sgu.ac.id/id/eprint/2485 |
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