Tanong, Joel Arthur and Purnama, James (2023) Developing a Platform to Connect Small and Medium Sized Enterprises and Digital Marketing Agencies. Masters thesis, Swiss German University.

Preview	Text IT_Joel Arthur Tanong_11802004 TOC.pdf Download (456kB) | Preview
	Text IT_Joel Arthur Tanong_11802004 1.pdf Restricted to Registered users only Download (803kB)
	Text IT_Joel Arthur Tanong_11802004 2.pdf Restricted to Registered users only Download (487kB)
	Text IT_Joel Arthur Tanong_11802004 3.pdf Restricted to Registered users only Download (251kB)
	Text IT_Joel Arthur Tanong_11802004 4.pdf Restricted to Registered users only Download (4MB)
	Text IT_Joel Arthur Tanong_11802004 5.pdf Restricted to Registered users only Download (368kB)
Preview	Text IT_Joel Arthur Tanong_11802004 Ref.pdf Download (186kB) | Preview

Abstract

Social Media has become a significant player in how people promote and grow their business by sharing their business online through Multiple Social Media platforms in this era. Due to the recent events of the COVID-19 Pandemic, there has been a large growth in the need for digital marketing agencies, meanwhile these small and medium sized enterprises or SMEs, require the skill and knowledge that the digital marketing agencies possess. This research will consider the importance and effectiveness of digital marketing in this era. The platform would bridge SMEs with digital marketing agencies, allowing an easier and effective way of taking advantage of the services that the digital marketing agencies provide. This system would also digitalize orders between any clients or SMEs and digital marketing agencies providing an interface that is informational and detailed.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Digital Marketing, Digital Platform, SME, UMKM
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Library SGU
Date Deposited:	13 Apr 2023 02:23
Last Modified:	13 Apr 2023 02:23
URI:	http://repository.sgu.ac.id/id/eprint/2561

Actions (login required)

View Item